Which activity is primarily the responsibility of the seller?

The activity that is primarily the responsibility of the seller is preparing the offer. This involves creating a detailed response outlining how the seller proposes to fulfill the requirements outlined in the solicitation from the buyer. The offer must include pricing, technical specifications, delivery timelines, and any other relevant terms and conditions that the buyer has requested.

Preparing an offer is a critical step in the sales process, as it directly reflects the seller's understanding of buyer needs and their ability to meet those needs. It is typically tailored specifically for each solicitation or request issued by a potential buyer, which means the seller must invest effort in ensuring that their proposal aligns well with the buyer's objectives and constraints.

The other activities listed—planning sales, developing solicitation, and awarding contracts—are more aligned with the responsibilities of the buyer or the procurement process. Planning sales involves strategizing on how to approach the market and identify potential customers, which falls under the seller’s broader sales strategy but is not specific to the response to a buyer's solicitation. Developing solicitation refers to the process by which the buyer formulates a request for proposals (RFPs) or bids, which is not a responsibility of the seller. Awarding a contract is part of the buyer's role, whereby they select a seller based