Which of the following is a seller's first step in engaging potential customers?

The first step for a seller in engaging potential customers is to plan sales. This involves strategizing on how to approach the market, identifying target customer segments, and determining the best methods to reach them. Planning sales allows sellers to understand their product's value proposition, set objectives, and allocate resources effectively. By having a clear plan, sellers can tailor their approach to different customer needs and preferences, making it more likely they will succeed in their outreach efforts.

In contrast, preparing an offer and developing solicitation come after the initial planning stage. These steps involve creating specific proposals or requests for quotes to present to potential customers. Similarly, awarding a contract refers to the final stage in the procurement process after negotiations have taken place and an agreement has been reached, which happens long after the initial engagement with customers. Therefore, engaging in thorough sales planning lays the foundational work necessary for the subsequent steps in the selling process.